Tag: Branding
The Intersection of Sports and Business: Lessons from the Field
The Business of Sports The world of sports is not just about athleticism and competition; it's also a multi-billion-dollar industry that requires strategic planning and management. Teams and athletes need to think like businesses to...
Cowboys Announce Sponsorship Deal with Slot-Machine Company
The Dallas Cowboys recently announced a sponsorship deal with Aristocrat Gaming, a slot-machine company. Despite the fact that slot machines are not legal in Texas, the company will have promotional materials displayed throughout AT&T...