End of an Era: Audi Parts Ways with Motorsport Legend Mattias Ekstrom
Audi has recently announced the end of a longstanding partnership with Swedish racing star Mattias Ekstrom, marking the conclusion of a remarkable 23-year journey together. The decision to part ways with Ekstrom signals a significant shift for the German manufacturer, as it continues to reallocate resources towards its upcoming Formula 1 project with Sauber.
Ekstrom, a two-time DTM champion, first joined Audi in 2001 after capturing the Swedish Touring Car Cup Championship in a privately-entered A4 quattro. Over the next 17 years, he solidified his place as one of the most versatile drivers in motorsport, earning a reputation for his skill and dedication behind the wheel.
During his time with Audi, Ekstrom achieved numerous milestones, including two DTM titles, 25 wins, and 83 podium finishes. His signature blue-and-red Red Bull livery became iconic in the series, leaving a lasting impression on fans and competitors alike. Ekstrom’s success extended beyond the DTM, as he played a pivotal role in Audi’s customer racing programme, securing the team’s first outright victory in a 24-hour race at the Spa 24 Hours in 2011.
The Swedish driver’s versatility was further highlighted in his foray into rallycross, where he clinched the 2016 World Rallycross title with his own factory-backed EKS team using an Audi S1. Ekstrom’s diverse skill set also saw him excel in cross-country rallying, culminating in Audi’s inaugural stage victory at the Dakar Rally in 2022, where he finished ninth overall in the drivers’ standings.
Reflecting on his time with Audi, Ekstrom expressed gratitude for the opportunities and experiences he had with the brand. He emphasized the significance of fulfilling childhood dreams, winning championships, and collaborating with talented individuals within the Audi family. Ekstrom’s departure comes at a time when Audi is reevaluating its motorsport programmes, focusing on strategic initiatives such as the Formula 1 venture with Sauber.
Audi Sport chief Rolf Michl commended Ekstrom for his contributions to the brand, acknowledging his unwavering dedication and team-oriented approach. Michl highlighted Ekstrom’s role as a mentor and inspiration to aspiring motorsport talents worldwide, underscoring his impact on the racing community.
As Audi transitions away from factory-supported motorsport programmes, Ekstrom’s departure marks the end of an era for both the driver and the manufacturer. Despite the changes in direction, Ekstrom’s legacy will endure as a testament to his passion, skill, and commitment to excellence in motorsport.
A Look Back at Ekstrom’s Racing Legacy
Mattias Ekstrom’s storied career with Audi is a testament to his exceptional talent and unwavering dedication to the sport. From his early days in touring car racing to his triumphs in rallycross and cross-country rallying, Ekstrom’s versatility and skill have left an indelible mark on the motorsport world.
Ekstrom’s success in the DTM, where he clinched two championships and numerous victories, solidified his status as one of the series’ all-time greats. His partnership with Audi and the Abt team yielded remarkable results, showcasing his ability to adapt and excel in diverse racing disciplines.
In rallycross, Ekstrom’s victory in the 2016 World Rallycross Championship underscored his prowess behind the wheel and his ability to navigate challenging terrain with precision and skill. His leadership of the EKS team highlighted his strategic acumen and determination to succeed in the highly competitive world of rallycross racing.
The Dakar Rally victory in 2022 further demonstrated Ekstrom’s resilience and tenacity, as he conquered one of the toughest off-road challenges in motorsport. His performance in cross-country rallying showcased his adaptability and skill in navigating unpredictable terrains and challenging conditions.
Ekstrom’s departure from Audi marks the end of an era for the legendary driver, but his legacy will continue to inspire future generations of racers and fans. His impact on the sport, both on and off the track, is a testament to his passion, determination, and unwavering commitment to excellence.
Audi’s Shifting Focus and Ekstrom’s Future
As Audi shifts its focus towards its Formula 1 project with Sauber, the departure of Mattias Ekstrom signals a new chapter for both the manufacturer and the veteran driver. While Ekstrom’s time with Audi has come to a close, his legacy and impact on the racing world will endure for years to come.
Looking ahead, Ekstrom’s future remains bright, as he continues to explore new opportunities and challenges in the world of motorsport. His experience, skill, and passion for racing will undoubtedly open doors to exciting ventures and collaborations in the industry.
As Audi navigates changes in its motorsport strategy, Ekstrom’s departure serves as a reminder of the dynamic nature of the sport and the importance of embracing new opportunities and challenges. While the partnership between Ekstrom and Audi may have come to an end, the memories, achievements, and camaraderie forged over 23 years will forever remain a cherished part of both their legacies.
