Swizz Beatz and Timbaland are bringing back the popular “Verzuz” series, where musicians go head-to-head in a song battle. This time, they have partnered with the social media platform X for exclusive distribution.
The two legendary producers expressed their excitement about the new partnership, with Swizz Beatz mentioning their goal to help X become the biggest entertainment company globally. They will maintain ownership and creative control, while X will have exclusive distribution rights.
Timbaland is thrilled about reaching a larger audience through X, which has over 300 million monthly active users. Fans will be able to watch “Verzuz” for free on the platform.
“Verzuz” started as a way to entertain fans during the pandemic, but it quickly became a place where music’s biggest stars competed against each other. The series evolved from Instagram Live battles to in-person events in front of live audiences.
Some of the most memorable battles have included John Legend vs. Alicia Keys, Erykah Badu vs. Jill Scott, and Snoop Dogg vs. DMX. While the series faced challenges like audio issues during battles, it has continued to grow in popularity.
After being acquired by Triller in 2021 and settling a lawsuit with the platform in 2022, “Verzuz” has found a new home at X. CEO Linda Yaccarino expressed excitement about the partnership, stating that the series aligns with X’s commitment to innovative content experiences.
With this new distribution partnership, fans can expect more exciting matchups and iconic moments from “Verzuz” in the future. Stay tuned for updates on upcoming battles and exclusive content on X.