As the high-stakes Sunday Ticket trial against the NFL continues, the head of the multi-billion-dollar business and the owner of one of the 32 teams are getting ready to testify. Commissioner Roger Goodell is set to take the stand, as reported by Sports Business Journal. Dallas Cowboys owner Jerry Jones is also expected to testify this week, with a possibility of happening today.
However, the testimony may not happen as soon as anticipated. An economic expert called by the NFL was still testifying when the trial adjourned for the week, which could delay the proceedings. Goodell’s testimony is expected to be lengthy, especially during cross-examination, which is likely to be intense.
In a previous deposition two years ago concerning the league’s eligibility for insurance coverage related to the concussion settlement, Goodell displayed a combative attitude towards questioning attorneys. It will be interesting to see if he adopts a similar approach in front of a judge and jury, where a different demeanor may be more appropriate.
Jones, known for his charismatic personality, may also face challenges during his testimony. His tendency to talk his way out of situations could provide attorneys with more opportunities for follow-up questions. Both Goodell and Jones will need to show deference to the court, a departure from their usual positions of authority.
The crux of the case revolves around the NFL’s alleged practice of requiring the Sunday Ticket provider to set high prices, thereby pushing consumers towards watching games on local channels like CBS and Fox. Evidence presented so far suggests that the league preferred fewer subscribers at a premium cost, and intentionally prevented competitors like ESPN from offering lower-priced alternatives.
The outcome of the trial could have far-reaching implications, potentially transforming how fans access NFL content on Sunday afternoons. If the allegations against the NFL are proven true, it could lead to significant changes in how Sunday games are broadcast and consumed by viewers.