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Yesterday, Jerry Jones, owner of the Dallas Cowboys, testified in the Sunday Ticket trial. This trial is getting a lot of attention, but there is not enough coverage on it. People want to know more about what is happening in the courtroom. Jones is a big name in the NFL, and when he speaks, people listen.

During his testimony, Jones made a bold statement about the Cincinnati Bengals. He said that he believes he would make a lot more money than the Bengals if teams were to sell the rights to their home games individually. This is because the Cowboys have a huge fan base and a lot of value as a team. Jones criticized the idea of each team doing their own TV deals, calling it flawed.

His comment about the Bengals was not random. Jones and Bengals owner Mike Brown have had disagreements in the past over revenue sharing. They have clashed over financial matters, including naming rights for stadiums. Despite their differences, both teams have had success on the field in recent years. The Bengals have been competitive, while the Cowboys have struggled to make it to championship games.

Jones’s statement brings up a larger issue in the NFL. The league has a system where TV revenue is shared among all teams. This has worked well in the past, but as team values increase and new owners come in, there may be changes to how TV deals are handled. Private equity firms may want teams to sell their own TV rights for a better return on investment. This could lead to a shift in how the league operates financially.

Jones will continue his testimony on Tuesday, and people are eager to hear what else he has to say. Hopefully, he will provide more insight into the Sunday Ticket trial and the future of TV deals in the NFL. It will be interesting to see how this trial plays out and what impact it may have on the league as a whole.