The upcoming 2024 general election in the UK is set to be the first one where TikTok plays a major role due to its massive popularity. With millions of users from all age groups, TikTokers have been sharing a lot of content related to politicians, policies, parties, and the campaign leading up to the election day on 4 July.
One of the most common types of posts on TikTok are “fancam” videos, which are quick clips edited together with music, usually lasting around 30 seconds. Originally started by K-pop fans in 2020, fancams have now become a popular way for TikTokers to express their opinions on various issues and show support for their favorite stars. In the context of the general election, these “election fancams” feature politicians speaking briefly, with music and slow-motion effects added for dramatic effect.
These short and visually appealing fancam videos tend to be watched multiple times by users, increasing their view count and chances of being shared on other TikTokers’ feeds. Some of the most viral videos have included fancams of politicians like Nigel Farage, Angela Rayner, Carla Denyer, and even Prime Minister Rishi Sunak. These videos often receive hundreds of thousands of views, showcasing the impact of TikTok in the political sphere.
The creativity of TikTokers has also led to fancams being created from unexpected sources, such as footage from debates in the House of Commons. Additionally, advancements in editing apps like CapCut have made it easier for users to create fancam videos by simplifying the editing process and connecting clips to music with AI.
While fancam videos have become a fun and engaging way for TikTokers to express their political views, there are concerns about the potential misuse of AI-generated content, particularly deepfakes, during the election period. The Alan Turing Institute has warned that deepfakes could be used to spread disinformation, create confusion about voting, and even undermine election integrity. To address these issues, TikTok has established a UK general elections center to combat misinformation and encourage voter registration.
As TikTok continues to influence political discourse and engagement among young people, it is important for users to be vigilant about the content they consume and share on the platform. By staying informed and critical of the information they come across, TikTokers can contribute to a more transparent and democratic election process.