The Masters Golf Tournament Expands Weekend Coverage on Paramount Network
The prestigious Masters Golf Tournament, in partnership with CBS, has announced an exciting expansion of television coverage for next year’s event. Viewers can look forward to an additional five hours of coverage, with two hours added on both Saturday and Sunday, available through the Paramount+ streaming service of CBS.
This announcement comes as Augusta National also revealed a new high-level corporate partner in Bank of America, further solidifying the tournament’s status as one of the most prominent events in golf. Bank of America joins the ranks of other “champion partners,” including AT&T, IBM, and Mercedes-Benz, who have extended their partnerships with the Masters.
Fred Ridley, chairman of Augusta National and the Masters, expressed his enthusiasm for the extended coverage, stating, “The Masters Tournament has had the great fortune of enjoying an extraordinary relationship with CBS Sports for nearly 70 years. Alongside our friends at the network, we are pleased to extend the tournament’s weekend coverage and ultimately deliver more live golf for Masters fans.”
Extended Weekend Coverage
CBS will be extending its broadcast on Saturday, with coverage starting at 2 p.m. EDT and running until 7 p.m. This is an hour earlier than usual, providing fans with an extra hour of live golf action. The third and fourth rounds will be exclusively available on Paramount+ from noon until 2 p.m., and will continue to be accessible on the streaming service until the conclusion of the broadcast at 7 p.m.
This extended coverage brings the total hours of coverage for the Masters to 23, including the broadcast from 3:30 p.m. to 7 p.m. on Thursday and Friday produced by ESPN. CBS will also continue to provide extensive digital coverage through The Masters app, featuring popular segments such as Amen Corner, holes 4-6, holes 15-16, and featured pairings.
Partnership with CBS
The partnership between the Masters and CBS dates back to 1956, marking a longstanding collaboration that has evolved over the years. CBS has continually expanded its coverage of the tournament, with the addition of two hours on the weekend marking a significant milestone in their broadcasting history.
CBS has made its live coverage of sporting events available on Paramount+, with the Masters being the first golf event to offer exclusive content through the streaming service. This move demonstrates CBS’s commitment to providing viewers with innovative ways to access live sports coverage.
Corporate Sponsorship
The addition of Bank of America as a champion partner further strengthens the financial support for the Masters and its initiatives. Bank of America has been involved with Augusta National for several years, sponsoring events such as the Augusta National Women’s Amateur, Asia-Pacific Amateur, and Latin America Amateur.
Fred Ridley highlighted the impact of Bank of America’s support, stating, “Through Bank of America’s support of our community initiatives and amateur events, they have become an impactful and committed partner in our organization’s mission in Augusta and around the globe.” Ridley emphasized that adding Bank of America as a top-level sponsor enhances the long-term partnership between the two organizations.
Upcoming Tournament
The Masters Golf Tournament is scheduled to take place from April 10-13 next year, maintaining its tradition of being held during the first full week of April. Scottie Scheffler will be defending his title as the reigning champion, with fans eagerly anticipating the thrilling competition that the Masters always delivers.
In conclusion, the Masters Golf Tournament’s extended weekend coverage on Paramount Network, along with the addition of Bank of America as a champion partner, signals a new era of growth and innovation for this iconic event. With CBS’s continued commitment to providing comprehensive coverage across multiple platforms, golf fans can look forward to an unparalleled viewing experience during the upcoming tournament.